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Welcome to my website: I am Federico Lambardi, a professional marketing manager, internet lover and a good football player!

I am experienced in managing digital marketing activities for big brands: Acquisition, Retention, User Experience, Customer Journey, Loyalty&CRM and Branding.

I love to design products and services that balance user needs and business objectives. My working approach combines user-centered design with marketing and business knowledge to deliver impactful digital experiences.

I own creative and problem solving skills, influencing, negotiation and communication skills and a positive attitude in the team playing.

Sounds interesting? Download my infographic resume!


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My Skills

  • Acquisition
  • Retention
  • Branding and Loyalty
  • Market research
  • SEO
  • Customer Experience
  • User Experience


  • Italian 100%
  • English 90%
  • French 60%

Working experience

January ’16 – Today

Company: Snai Group | Brand: Snai

Job Title: Web Operation Manager

User-Centered Design, Customer Experience, Conversions.

November ’12 – December ’15

Company: Cogetech | Brand: iZiplay

Job Title: Web Marketing Manager

Retention, Player Journey, Content Strategy.

November ’12 – December ’15

Company: One Italia | Brand: MotoGP, XeX, Game Planet

Job Title: Product Manager

Product Management, Mobile Digital Campaign, Project Management.

September ’05 – August ’07

Company: dm3 | Brand: Frimm, Mondo Convenienza

Job Title: Account Manager

Accounting, Business Development.

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I love photography: here some random pics from my portfolio:

Skate Park
Photo shooting lesson
Lemon Web

Personal Life

My personal life is easy: I enjoy my family, I do sports and I shoot photos. My daughter Sofia arrived two years and half ago and completely changed my life: no more work hard, party harder, but work hard and play smarter!

In my rare spare time I love to go skateboarding, training boxe in the local gym and supporting As Roma, the first team of Rome area.

Passionated about Art & Design, I love to get lost in contemporary art exhibitions: Rome’s Museums are beautiful!

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